Saturday, June 30, 2007

Energy Ethics

I spent all yesterday at the Silicon Valley Association of Realtors. It's the local branch of the NAR. My day consisted of an orientation, swearing an oath, and an ethics class. Nothing dealing with green issues was discussed there, so why am I writing about it? Because we had a power outage.

All the presentations centered around PowerPoint, so they were about to send us home. The lights came back on just as they had us all raise our hands for the oath. This lead me to a brief contemplation of the energy generated from Realtor armpits. Nevertheless, the power was on again, so we had to go back to our ethics class with the caveat: "This always happens in the summer".

How quickly we get used to things instead of doing something to fix them. We just deal with rolling blackouts and shrug our shoulders. No big deal. Perhaps power outages will become so commonplace, people will learn to give a presentation without a slide show projecting exactly what they are saying. Why not just skip to doing things that do not require power to avoid causing the power drain?

Granted, a PowerPoint presentation is not putting strain on the grid, but air conditioners are. If we have to get used to rolling blackouts because they happen every summer, we will have to insulate our houses, and make sure we have good East/West ventilation to keep our houses from cooking us. Why not just keep our houses cool that way, and leave the air conditioners off?

Why does it take catastrophe to change? Good insulation is much cheaper than running an air conditioner. Why doesn't saving money spur change? If change is inevitable, why is it resisted?

In any case, change really is inevitable, and it doesn't matter what spurred it's arrival. I look forward to when proclaiming myself a "green" real estate agent is obsolete. Eventually all homes will have to be fixed up for energy efficiency and clean indoor air before they are sold. In the mean time, I am banking on the hope that there are other people like me eager to make the change before they have to.

Monday, June 25, 2007

G Team Real Estate

Twenty Years of Experience + Fresh New Energy =

The Best 2 for 1 Deal in Silicon Valley




Since 1989, signs started popping up all over the south bay area for homes with Barbara Gwozdz as the listing agent. To simplify her last name, Barbara simply added to the signs, “Ask for Barbara ‘G’”.


Barbara is pleased to announce that her daughter Holly G. Latta is joining ranks with her to help make dreams of homeownership come true. Together they make the G Team. Nearly twenty years of experience, plus fresh new energy equals the best two for one deal in the south bay.


Barbara has lived right here in Silicon Valley for over thirty-four years, and Holly has lived here all of her life. They know the benefits and challenges to living here, and can help get their clients exactly what they are looking for.


Early in life, both women were stay-at-home moms and volunteered in many aspects of their children’s lives. As many parents know, such positions filled by parent volunteers require an unprecedented amount of time, energy, leadership skills, and creativity. All of which have been put to use by these women in real estate.


In addition to these essential Realtor skills, Barbara has been involved in development and construction of new homes. She knows more about the systems of a home than most Realtors and can help her clients see items they may have missed.


Holly has always had a bee in her bonnet about sustainable living. She has found ways to integrate her passion with her profession by passing along the ways and means to save energy, money, improve indoor air quality, and much more during the crucial time that a property exchanges hands. She worked hard to become EcoBroker® Certified. This distinction continues to enable her to maintain and keep her "green" skills up to date.

Holly grew up watching Barbara grow her family of clients. Seeing the energy Barbara poured out to find that perfect home, negotiate the best price, or solve those inevitable sticky points in any transaction has been good preparation for Holly’s training. It is no surprise that Barbara has accumulated high acclaim from both buyers and sellers. To see what they are saying about working with the G team, please click here.




Get two Realtors for the price of one –

GET THE G TEAM!


Sunday, June 24, 2007

Portrayal of Wasteful Realtors in Movies

My daughter learned to ride her bike without training wheels, and promptly broke her arm. Just in time for summer when she wants to spend her time in vigorous activity and swimming! To compensate for her frustrations, we have taken her to the movie theater frequently. Twice now, there have been Realtors portrayed as bad characters.

The first one was in Nancy Drew. I almost died laughing when the Realtor identified herself as "Barbara". The way she says "Barbara of Barbara Barbara Realty" is almost exactly how we say "www.barbaragrealtor.com". I was looking for a movie picture of the character to put here. I thought I had finally found one, when I double checked, and it was a real Realtor. Overdressed just like the character.

The second one was last night in Evan Almighty and this time it was not simply the overdressed opulence being portrayed. This Realtor was excited to sell ridiculously over sized houses on land that used to be a pristine wilderness. The theme of the movie was green, and I thought fit perfectly with a point I want to make here.

Portrayal of Realtors as the bad guys is not entirely unfounded. These characters are funny because they hit a chord of truth. They are only interested in the hero of the story when they are buying or selling a house. If the hero is not buying or selling a house, the character is trying to talk them into buying or selling a house. The hero doing something financially unsound is cause for celebration with champagne for the Realtor.

Already I have been to meetings for Realtors counseling us to be pushy. On one level it makes sense because the industry is set up to only reward the Realtor for sales. I have been told many horror stories of Realtors investing a ton of money, time, and energy on someone who uses all their hard work only to turn around and give their friend's cousin the commission. Experienced agents learn not to invest their emotions in anyone until they are certain that person is committed to bring them money in the end.

Both Realtors portray the attitude of "consume, consume consume" instead of "location, location, location". We laugh as the characters encourage the purchase of something the heroes don't need. Then they try to sell more of it. Run out of room? Tear down all the trees and make more so they can sell some more!

There is definitely a housing shortage in the Silicon Valley. All the orchards and farmland have gone for great big boxes with no yards. Everyone loves to blame the builders for these monstrosities, but they wouldn't build if it were not constantly being bought. There is a demand for housing near all these jobs, and that demand needs to be met. Realtors have clients in need of a home, and they want a big home. Tear down and build so we can sell them!

The rental market here is ridiculous. The cost of maintaining an apartment complex is more expensive than any rent income by tens of thousands of dollars each year. The only money to be made as a landlord is to purchase a complex, and sell it years latter at such a higher cost it makes up for all the losses while they owned it. So how do we as Realtors advise someone to make money in rental properties? Consume, consume, consume!

This can all be done sensibly though. The National Association of Realtors is the largest political action committee in the United States. The purpose of a PAC is to influence laws and lawmakers. Right now we influence real estate laws to be like that of a multi level marketing scheme. Simple changes in the structure we espouse, would mean less money for the top of the pyramid, but a healthier relationship with our clients. Realtors should be independent contractors, or salaried employees of the broker. Not an unbalanced combination of the two with legal ramifications for being too independent or too organized.

City ordinances disallow places to live to be combined with places to work. There is no such thing as an apartment above the bakery shop. The lady handing you your cruller had to commute from Los Banos.

It is also illegal to rent out a room in your house. Granny units are highly regulated. An apartment above a garage is unheard of here. Wouldn't it be nice if an elderly couple could charge rent that a school teacher could afford? This would prevent them from commuting to work to supplement their pension.

Most importantly, we need to demand smaller houses. I am not saying you need to give up the "American Dream", although for some people a small ecological footprint is the dream. If the space in our homes were used as efficiently as possible to maximize the use of the resources available, many homes could have the look and feel of the huge monstrosities on the inside without the imposition of real estate on the outside. We do not need to reinvent the wheel here. Other countries have glamorized living small for centuries.

These are all sweeping general policy ideas that have very little to do with your personal efforts of making the home you have more green. I do not ask you to start any crusades for these causes unless you want to. I do ask that you keep these ideas in the back of your mind as you make purchasing decisions that influence public policy. When dreaming about your dream home, look for smaller inspirations. If housing polices are being examined in your area, speak up for allowing home businesses, granny units, and blended zoning.

When you run into a Realtor that fits those movie stereotypes, give them some understanding for their circumstances. Try to keep in mind that we are not all like that. Some of us are even actively trying to fight such behavior.

Thursday, June 21, 2007

Certification Day! Hurray!


I truly had a blast taking the classes for this certification. The information was new, useful, and challenging. The assignments were so helpful I found myself able to start to apply some ideas right away. I am really happy with the way the material was presented as well. It was obviously kept up to date.

Well, I guess that takes care of the first of my goals. On to the second one now!

Saturday, June 16, 2007

Green Staging

My mother is the Queen of staging a home for sale. Over the years, she has built up quite a collection of staging supplies. Several years ago, I was impressed to watch her make an arrangement with her favorite furniture store. The furniture store lent her furniture for staging in her spec home. In exchange, this gave them extra storage and visibility. People would go through a fancy open house, and see the price and where to obtain the furniture that caught their eye.

This weekend, I am holding an open house in Morgan Hill. Here is a picture in case you are trying to look at that link after the home is sold. The house is vacant and beautifully staged. As large as her collection is, she still had to go out and buy more stuff for staging.

All this got me to thinking of how to stage in a sustainable way. A benefit of all my reading and researching green homes is that by default, I also learn a lot about household products that were produced sustainably and promote green living. As my mother has need to replenish and replace her collection, we can aim for using these green products.

Here is where I need your input. How would you know if you were walking through an open house if the stuff around you was environmentally conscious? Are people looking for green homes already familiar with green products? Would little note cards explaining how they are sustainable, and where they can be obtained (similar to the furniture my mother used) be useful information to you? Or would it be just too much marketing for too many things, and make you feel like you are in the IKEA scene in Fight Club? I need your feedback! Please leave a comment below.

Saturday, June 9, 2007

Goals

Why I Am Setting These Goals

As of this posting, I am brand spanking new! The Department of Real Estate web page has me listed as licensed, so I assume they have finished my paperwork, but I have not yet received my license in the mail. When I do, I intend to join the National Association of Realtors even though the PAC grates against my sense of social responsibility. My idea is to work with the established real estate system instead of against it in my attempts to create social change.

Besides, my focus is not big industry or PACs or government. My focus for change is a much larger group that is much less organized; people like me. People who:
  • Recognise the scientific evidence that the world cannot sustain the status quo.

  • Would like to help without living in a hut, eating twigs.

  • Prefer to make green changes when it saves them money.

  • Prefer to make green changes when it is convenient.

  • Prefer to make green changes when it would mean raising their standard of living, not lowering it.
I have amassed quite a library on sustainable living, and I know my way around the online communities for the subject. I love to spend my spare time just thinking, reading and experimenting with these ideas. I could certainly simply share my findings here, but I would rather direct you to other blogs and websites that already do this. I would prefer to offer people in the south bay a service. I want to be the go-to girl for getting green ideas implimented in your home. I do not indend to charge for this service. I know real estate books focus on get rich quick schemes, and that just turns me off. I find more satisfaction in volunteerism. I only ask that you consider the "G" Team if you ever need to buy or sell your home.

What My Goals Are

With this in mind, I have some goals to set on how I can go about integrating my knowledge into services for the south bay area.

  • Become EcoBroker Certified. This will keep me up to date on green home certification programs such as Energy Star Qualified Homes. This will also assist me in working through issues that may arrise in real estate transactions such as mold, radon, and indoor air quality so that I can provide real solutions that center around energy efficency and sustainable design.

  • Attend local green group meetings and classes. This will keep me abreast of how local laws and regulations effect our local and global communities. This will also enable me to network with other green professionals to call on when their specific area of expertise would be useful in your home. As new products and techniques become available, this is where I will hear about them first.
  • Learn paperless transaction techniques. My most memorable childhood recollection of my mother's real estate business was the mountains of paperwork she carried and stored. This has lessened considerably since the advent of the internet, but I have heard of transactions going totally paperless. I would like to look into this more.
  • Organize and grow my collections of books, articles, and magazines. I know where it all is and how to access it when I need it, but an organized bookshelf at the office would enable people visiting to browse, borrow, and refer to them just as easily as I do. My online sources should also be organized and available on the website or here in this blog.
The next step is to articulate how these goals will be implemented into services to offer my community. I have some ideas brewing, but they will be saved for future blog posts. ;-)